ISO 20671 pdf download Brand evaluation — Principles and fundamentals 5.2.3Quality elements Quality elements refer to resources allocated to quality commitment,quality management andperceived quality.Indicators of these elements include e.g.quality management system implementation,process documentation and qualified quality managers. 5.2.4 Innovation elements lnnovation elements refer to resources allocated to innovation activities.Indicators of these elementsinclude e.g.innovation capability, sustainability and effectiveness. 5.2.5Service elements Service...